Stack Your Roster | Sent from my iPad
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Sent from my iPad

09 Feb Sent from my iPad

Update: Full album is now live here.

Today we are elated to announce a new release from Bas Relief, entitled “Sent from my iPad,” to be released in full on Sunday, February 14. Please enjoy the album’s single, “july 30 alt late night mix + tweak 2.0 final cut 2 master 3.” Below you will find an explanation of the album, as well as details regarding how best to interact with it upon its release.

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“Sent from my iPad”

A recent study showed that a majority of Americans polled believed it was “not acceptable” to forfeit personal information in return for free access to a social media platform which then uses that same personal information to create targeted advertising. So why is it that a nearly equal majority of Americans use Facebook, perhaps the leading entity in the commodification of personal information? Simply, we have allowed invasive technologies to permeate our lives without much regard for how or to what ends they work. But that’s not to say it’s incumbent on us to seek this knowledge. Rather, it is the responsibility of powerful companies like Facebook and Google to provide us with accessible resources which elucidate their practices, especially when they rely on us to provide their business model. Admittedly, Facebook does provide a pretty walkthrough on its privacy guidelines (prettily buried in the site), but one would be remiss to trust that as an ultimate source. For instance, in 2010, an Austrian law student discovered that the depth of the data Facebook had compiled on him exceeded 1,000 pages, which even included deleted content.

Consider that every node of your activity on the internet can be monetized by the arbiters of the infrastructures which facilitate this interactivity. This monetization, whether of communications metadata or your Liked pages, exists solely to entrench these modes of interaction, thereby empowering those who oversee the interaction. As Astra Taylor advises in her 2014 book, The People’s Platform, “Many of the Silicon Valley enterprises that have been variously presented as technologically innovative and exciting — not just Google but also Yahoo!, AOL, Facebook, Twitter, Foursquare, Instagram, Tumblr, Pandora, and so on — depend almost entirely on the advertising dollar, if only by commodifying and monetizing the attention of their users and their personal information.” All of your activity which takes place within this infrastructure (i.e. that of the major social media players) directly contributes to the hegemony thereof, precisely because the activity itself is the commodity from which the aforementioned corporations draw the majority of their profits.

This prevailing model takes obvious cues from abusers of copyright, such as major record labels and publishers. Both contexts require some sort of personal forfeiture while acquiring access to some form of service or potential benefit. Where Facebook requires your personal information, you gain access to a network. Where a record label holds the rights to the recordings of your music, you (hopefully) gain access to money, or perhaps a wider audience, as well as ostensible protection from plagiarism. In both situations, the forfeiture of personal works or information is effectively an exchange of rights for permissions, ultimately bolstering the power that facilitated the exchange.

Given the exploitative nature of this framework, our intention is to transparently sample copyrighted material that we may demonstrate the cultural malleability, corporate futility, and artistically stifling nature of capitalist machinations such as fair use, while simultaneously offering what equates to a free and open source project. Ideas such as fair use, while permitting a degree of “fair” access to a work, only serve to acquiesce to the greater power structures here in play. Likewise, operating and existing in a space such as Facebook only serves the ends which prevent the democratization of cyberspace(s), especially when we, for example, pay Facebook to boost our posts, which is increasingly the only reliable way to have your content seen. As such, we aim to limit our dependence on Facebook with respect to the dissemination of this interactive experiment. Of course, once the project is copied and pasted into the ether, this limited interaction with Facebook is out of our hands. Although flooding Facebook  with even more content is hardly a means to the end of its democratization, we will nevertheless attempt this reclamation of certain media to serve the greater end of democratization of the cyberspace(s) where they reside. At the least, we can symbolically subvert those infrastructures by encouraging engagement through them rather than simple consumption. It would be well to remember that companies like Facebook do not always have our best interests at heart, so we encourage you to experience our work outside of those realms and to use it as a way to question the power structures which reign over the social media, data commodification, and copyright landscapes. These predominant systems of power are not some boon of the 21st century, rather they are extensions of systems of exclusion and exploitation that existed before the advent of current technologies and media.

So how does transparent sampling work to dismantle and/or subvert these systems? Let’s turn back to Astra Taylor: “A more democratic culture means supporting creative work not because it is viral but because it is important, focusing on serving needs as well as desires, and making sure marginalized people are given not just a chance to speak but to be heard. A more democratic culture is one where previously excluded populations are given the material means to fully engage. To create a culture that is more diverse and inclusive, we have to pioneer ways of addressing discrimination and bias head-on, despite the difficulties of applying traditional methods of mitigating prejudice to digital networks. We have to shape our tools of discovery, the recommendation engines and personalization filters, so they do more than reinforce our prior choices and private bubbles. Finally, if we want a culture that is more resistant to the short-term expectations of corporate shareholders and the whims of marketers, we have to invest in noncommercial enterprises.” (ibid, p. 231, emphases ours) If we embrace noncommercial open source ideology in all spheres of our lives, we put ourselves in a position to reclaim the mechanisms of our day-to-day activities. We intend to employ transparent sampling as a means of recycling and redeveloping already-existing material while also offering full attribution to the original author of the sampled material. Furthermore, it acts as a critique of sampling tropes in electronic music, where there exists a dearth of attribution and diversity. Why should it remain fashionable to sample other artists but conceal your sources? What end does that serve? Being two white male producers, it is our responsibility to ask these questions, as well as to acknowledge our use of the work of marginalized people and how they have shaped and allowed the production of our own work. Additionally, our self-removal from commercial spaces serves to democratize those spaces by decreasing the overwhelming representation of white males which those spaces are known for.

To reflect the uncontrollable nature of interaction with and consumption of our experiment, and to present the material means to fully engage, we are offering the full collection of project files for each song in order to facilitate whatever you may seek to do with them. Additionally, all of the source images behind the artwork, by Charlotte Forbes, will be completely available. Let this act as our attempt to encourage a deeper intimacy with the technologies that surround us, especially to the end of reclaiming them. As well, you will have access to our sample guide, what essentially amounts to an aural bibliography. Please do let us know if and how you engage with our work, as it is this engagement which best completes what we here present. Finally, any donations made via our bandcamp page will be forwarded to our label, Stack Your Roster, for further investment in noncommercial enterprises, and the development and promotion of our artists.